

WHEN IT COMES TO OUR SCIENCE, NOTHING ELSE COMES CLOSE

We tested it so you can trust it
The scientists behind Bouf leveraged their knowledge of hair biology to find scalp solutions in nature. After two clinical studies, their researched showed participants’ saw:
- 20% faster growing hair*
- 82% reduction in hair loss**
- 44% increase in growing hair follicles**
30 years of research for them and 30 seconds a day for you. Seems like a good trade to us.
* Based on a double blinded, randomised, placebo-controlled clinical study of 39 partipants over a 4 month period published in Maeda et al., (2007) Nishinihon J. Dermatology
** Based on a double blinded, randomised, placebo-controlled clinical study of 32 participants over a 4 month period published in Burg et al., (2017) Clinical. Cosmetic. Investig. Dermatology
Ingredients
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Sanguisorba officinalis
A wildflower found in the fields of Europe. The root extract of Great Burnet is a powerful FGF5 blocker.
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Rosa multiflora
A fruit extract from the Japanese Rose and a potent FGF5 blocker. Bonus, it has a soft, clean fragrance.
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Swertia chirata
Traditionally used in Chinese and Ayurvedic medicine, it is powerfully antioxidant and anti-inflammatory. It helps to maintain the health of the hair and works to lock moisture into hair fibres.

What is FGF5?
At the heart of every Bouf product is a patented technology designed to deal with a protein called FGF5. Never heard of it? FGF5 (Fibroblast Growth Factor 5) is a naturally occurring protein in your scalp that tells your hair when it's time to stop growing and start falling out.
Our products are formulated to help reduce the impact of FGF5 — keeping your hair in its growth phase for longer. That means thicker, stronger, healthier hair that sticks around.

What is Bouf’s Flouf Factor Growth™?
It’s patented so we can’t just hand out the secrets but what we can say is that this tech includes natural actives like sanguisorba officinalis, rosa multiflora and swertia chirata and it’s this blend that inhibits FGF5. That means:
- Our hair grows longer, faster, and thicker looking
- We have visibly less natural hair fall
- Our hair's density and volume is visibly increased over time
AFTER 90 DAYS:
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98%
OF USERS EXPERIENCED NEW HAIR GROWTH*
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92%
OF USERS EXPERIENCED LESS HAIR FALL*
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91%
OF USERS EXPERIENCED IMPROVED TEXTURE**

The Scientist
Dr. Dominic Burg joined York St Brands when he brought the Bouf tech to the team. His qualifications (listed at length below) have primed him to know all there is to know about hair, the scalp, FGF5, and growth. He has worked on the tech behind Bouf for nine years and counting. He’s the in-house expert who can answer any ‘but how?’ questions we have.