Flouf Factor Growth™ Shampoo
Flouf Factor Growth™ Shampoo
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DESCRIPTION
DESCRIPTION
NOTE: Early Bouf birds, you’re getting her before she’s fully dressed, our custom scalloped collars will be coming in all future batches.
HOW TO USE
HOW TO USE
Lather a generous amount into wet hair. Rinse and repeat until clean. For best hair thickening results, pair with Flouf Factor Growth™ Tonic.
You know that we want your life to be easy, so you don't need to use this shampoo more or less often than any other. If you're happy, we're happy.
FLOUF FACTOR GROWTH™
FLOUF FACTOR GROWTH™
FGF5 is a protein that tells your hair when it’s time to stop growing and fall out. Think of it like a timer – when it goes off too soon, it shortens the hair’s growth phase. This can lead to thinner, weaker hair or more shedding. Managing FGF5 helps keep that timer from going off too early, so your hair has more time to grow thick and strong. Think of our patented tech as the snooze button.
No sulfates, phosphates, silicone or phthalates.
Formulated with 100% natural actives.
Colour safe, keratin safe and extension safe.
Australian made.
97% of users saw less hair on their brush or left in the shower after 120 days of use⁺
⁺In a 2017 Consumer Usage Study of 79 users over 120 days.
INGREDIENTS
INGREDIENTS
WATER, DISODIUM COCOAMPHODIACETATE, SODIUM METHYL COCOYL TAURATE, COCAMIDOPROPYL BETAINE, PEG-150 PENTAERYTHRITYL TETRASTEARATE, PEG-6 CAPRYLIC/CAPRIC GLYCERIDES, GLYCOL DISTEARATE,POLYQUATERNIUM-7, PANTHENOL, LAURYL GLUCOSIDE, HYDROLYSED WHEAT PROTEIN, HYDROLYSED KERATIN, ASCORBYL PALMITATE (VITAMIN C), ROSA MULTIFLORA FRUIT EXTRACT, SANGUISORBA OFFICINALIS EXTRACT, SWERTIA CHIRATA EXTRACT, TOCOPHERYL ACETATE (VITAMIN E), HYDROLYZED ADANSONIA DIGITATA (BAOBAB) SEED EXTRACT, PUNICA GRANATUM PERICARP (POMEGRANATE) EXTRACT, DISODIUM EDTA, CANANGA ODORATA (YLANG YLANG) FLOWER OIL, ROSEMARINUS OFFICINALIS (ROSEMARY) LEAF OIL, LAVANDULA ANGUSTIFOLIA (LAVENDER) FLOWER OIL, LINUM USITATISSIMUM (LINSEED) OIL, CITRIC ACID, FRAGRANCE, CITRONELLOL, GERANIOL, D-LIMONENE, LINALOOL, ALPHA-PINENE, PHENOXYETHANOL, POTASSIUM SORBATE, SODIUM BENZOATE
Caution: Keep out of reach of children. Should not be used on areas of scalp with broken skin or irritation. Avoid contact with eyes. In case of contact with eyes, rinse immediately with water. For external use only. Discontinue use if irritation occurs.






Results worth posting about
AFTER 90 DAYS:
-
98%
OF USERS EXPERIENCED NEW HAIR GROWTH*
-
92%
OF USERS EXPERIENCED LESS HAIR FALL*
-
91%
OF USERS EXPERIENCED IMPROVED TEXTURE**

Flouf Factor Growth™
Hitting snooze on hair fall.
FGF5 is a protein that tells your hair when it’s time to stop growing and fall out. Think of it like a timer – when it goes off too soon, it shortens the hair’s growth phase. This can lead to thinner, weaker hair or more shedding.
Managing FGF5 helps keep that timer from going off too early, so your hair has more time to grow thick and strong. Think of our patented tech as the snooze button.
Collapsible content
FAQ's
The answers to your ‘wait, what?’ moments
Can I use the Flouf Factor Growth™ Shampoo if dye my hair?
Yes! The whole Bouf range is colour-safe.
Is there a reason that the Flouf Factor Growth™ Shampoo isn’t very foamy?
That’s because it’s sulfate free! Sulfate-free shampoos don’t lather as much but rest assured it’s still cleaning your hair. It’s also free from phosphates, phthalates, and silicone.
How often do I need to use the Flouf Factor Growth™ Shampoo?
Use as often as you need!Whether you usually wash your hair every day or once a week.
What is FGF5?
FGF5 is a naturally occurring protein in the scalp that plays a role in signalling the end of the hair growth phase. In a typical hair cycle, this is followed by a new growth phase. However, factors such as stress, hormonal changes, nutritional deficiencies, aging, or genetics may contribute to elevated FGF5 activity, which has been associated with increased shedding and slower regrowth.
Bouf’s formula includes ingredients that have been studied for their potential to inhibit FGF5 activity. By supporting a balanced hair cycle, Bouf helps promote the appearance of healthier, fuller-looking hair over time.
Is Bouf pregnancy and breastfeeding safe?
The Bouf hair care range is formulated with ingredients that are approved for use in cosmetics, have been tested for quality and safety and are widely used in cosmetics.
Bouf products contain a light, naturally derived fragrance to give them their signature scent. While the exact blend is proprietary (as is standard for fragrance), it may include trace amounts of essential oils or other plant-based ingredients. These are common in cosmetic products and are used at very low levels, but because every pregnancy is different, our testing lab advises against making blanket claims like “pregnancy safe.” This recommendation is made out of caution—not because of any known risk.
Out of an abundance of caution and as some pregnant individuals may choose to avoid fragrance allergens during their pregnancy, we always recommend that those who are pregnant or breastfeeding consult with their healthcare provider before introducing any new topical product, even one designed with postpartum care in mind.
What types of hair fall/shedding does Bouf help?
Hair fall can occur due to various factors that affect the natural hair growth cycle, including:
- Hormonal changes (e.g. menopause or postpartum)
- Illness or high fever
- Stress and lifestyle factors
- Naturally fine or thinning hair
- Genetic predisposition to hair thinning
Bouf is formulated to support the appearance of thicker, fuller-looking hair and to help care for hair that may be experiencing temporary thinning. While it’s not a treatment for medical hair loss conditions, Bouf can be a supportive part of a healthy haircare routine.
- PLPaula L.Verified BuyerReviewingFlouf Factor Growth™ ShampooI recommend this productRated 5 out of 5 stars13 seconds agoGrowth Shampoo
Another good product
Was this helpful? - VFVal F.Verified BuyerReviewingFlouf Factor Growth™ ShampooI recommend this productRated 5 out of 5 stars1 week agoShampoo
Easy to pump shampoo from bottle. A larger bottle size would be useful. Have not noticed any growth changes yet. This is nearing the end of my second bottle. A bit disappointed at this stage. I will continue with a 3rd bottle and then decide whether to continue.
Was this helpful?boufhair6 days agoHi Val!
Thank you so much for taking the time to share your experience and for the 5-star rating - we really appreciate it! We're glad to hear the pump bottle is working well for you, and we'll definitely pass on your feedback about a larger bottle size to our team.
We totally understand your feelings about not seeing growth changes yet. Hair growth can be such a personal journey and everyone's timeline is different! We love that you're committed to giving it a proper go with a third bottle - consistency really is key with hair growth products.
Thank you for being so patient with the process and for giving our Flouf Factor Growth™ Shampoo a fair chance to work its magic!
The Bouf Team x
- SMSarah M.Verified BuyerReviewingFlouf Factor Growth™ ShampooI recommend this productRated 5 out of 5 stars2 weeks agoBest shampoo ever
This is seruthe best shampoo I’ve ever used. My hair has never been in better condition and I’ll never use any other product xx
Was this helpful? - LWLINDA W.Verified BuyerReviewingFlouf Factor Growth™ ShampooI recommend this productRated 5 out of 5 stars4 weeks agoThe BEST
This shampoo is great , the smell the amount of you use is awesome , you do not need a lot. It makes your hair shine and again the price is so affordable so I can continue to keep up my hair care. Indy really made an amazing product and the packaging is my favorite too . All good reviews and my hair is coming in fuller and more snooth . Im hooked ❤️
Was this helpful? - MHMorgan H.Verified BuyerReviewingFlouf Factor Growth™ ShampooI do not recommend this productRated 1 out of 5 stars1 month agoShampoo
Leaves my thin hair super tangly which leds to lots of hairloss. Pump broke straightaway.
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