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4.5
Rated 4.5 out of 5 stars
4.5 Stars (80 Reviews)

Flouf Factor Growth™ Shampoo

Flouf Factor Growth™ Shampoo

COLOUR-SAFE NATURAL ACTIVES SULFATE FREE

DESCRIPTION

STRENGTHENS STRANDS, VISIBLY THICKENS AND SUPPORTS HAIR GROWTH.

A hair growth shampoo that takes care of you as if you were its first born.

It gently cleanses, guards against breakage, and, with the help of Baobab Extract, deeply hydrates, improving strength by 29% and elasticity by 10%. It’s shampoo for hair growth that knows what the day ahead holds and sends you into the world with luscious, strong locks.

Smart enough to know what your hair’s been through and kind enough to make it look like it hasn’t, it's your go-to for thicker, stronger, healthier-looking hair.

Size: 300mL

HOW TO USE

Lather a generous amount of our hair growth shampoo into wet hair. Rinse and repeat until clean. For best hair thickening results, pair with Flouf Factor Growth™ Tonic.

You know that we want your life to be easy, so you don't need to use this shampoo more or less often than any other. If you're happy, we're happy.

WHY YOU'LL LOVE OUR HAIR GROWTH SHAMPOO

This is your everyday hair growth shampoo when your strands need a serious reset. Designed to support thicker, fuller-looking hair, it helps reduce shedding, strengthen from root to tip, and boosts hydration – all without weighing you down.

Why settle for less when you can have a full-blown Bouf?

FLOUF FACTOR GROWTH™

FGF5 is a protein that tells your hair when it’s time to stop growing and fall out. Think of it like a timer – when it goes off too soon, it shortens the hair’s growth phase. This can lead to thinner, weaker hair or more shedding. Our shampoo for hair growth targets FGF5, helping prevent that timer from going off too early, so your hair has more time to get thick and strong. Think of our FGF5 hair tech as the snooze button on hair fall.

No sulphates, phosphates, silicone or phthalates.

Formulated with 100% natural actives.

Colour safe, keratin safe and extension safe.

Australian-made.

97% of users saw less hair on their brush or left in the shower after 120 days of use⁺

⁺In a 2017 Consumer Usage Study of 79 users over 120 days.

INGREDIENTS

Where the magic happens.

WATER, DISODIUM COCOAMPHODIACETATE, SODIUM METHYL COCOYL TAURATE, COCAMIDOPROPYL BETAINE, ACRYLATES COPOLYMER, POLYQUATERNIUM-7, PANTHENOL, HYDROLYSED WHEAT PROTEIN, HYDROLYSED KERATIN, 3-O-ETHYL ASCORBIC ACID, ROSA MULTIFLORA FRUIT EXTRACT, SANGUISORBA OFFICINALIS EXTRACT, SWERTIA CHIRATA EXTRACT, TOCOPHERYL ACETATE, HYDROLYZED ADANSONIA DIGITATA (BAOBAB) SEED EXTRACT, PUNICA GRANATUM (POMEGRANATE) EXTRACT, DISODIUM EDTA, CANANGA ODORATA (YLANG YLANG) FLOWER OIL, ROSMARINUS OFFICINALIS (ROSEMARY) LEAF OIL, LAVANDULA ANGUSTIFOLIA (LAVENDER) FLOWER OIL, LINUM USITATISSIMUM (LINSEED) OIL, CITRIC ACID, SODIUM CHLORIDE, MICA, CI 77891 (TITANIUM DIOXIDE), FRAGRANCE, PHENOXYETHANOL, POTASSIUM SORBATE, SODIUM BENZOATE, ETHYLHEXYLGLYCERIN, CITRONELLOL, GERANIOL, D-LIMONENE, LINALOOL, ALPHA-PINENE.

Caution: Keep out of reach of children. Should not be used on areas of scalp with broken skin or irritation. Avoid contact with eyes. In case of contact with eyes, rinse immediately with water. For external use only. Discontinue use if irritation occurs.

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  • 98%

    OF USERS EXPERIENCED NEW HAIR GROWTH*

  • 92%

    OF USERS EXPERIENCED LESS HAIR FALL*

  • 91%

    OF USERS EXPERIENCED IMPROVED TEXTURE**

*Based on a Consumer Study of 79 using the Bouf Flouf Factor Growth™ Shampoo, Conditioner and Tonic. **Based on a Consumer Study of 12 using the Bouf Flouf Factor Growth™ Shampoo, Conditioner and Tonic. 
    • Before Woman with a ponytail showcasing her hair before using Bouf.
      After Woman with a ponytail showing her results against a white background.

      Results after 90 days of The Starter Pack

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    • Before Close-up of a person's scalp before using Bouf products.
      After Close-up of a males results from using Bouf.

      Results after 21 days of The Starter Pack

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    • Before
      After

      Results after 30 days of The Starter Pack

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    • Before Indy Clinton showcasing her before using Bouf
      After Indy Clinton showcasing her hair after using Bouf

      Results after 90 days of the ultimate bouf head bundle

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    • Before Mans hair before using Bouf against a plain background
      After Mans hair after using Bouf.

      Results after 60 days of The Starter Pack

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    • Before Close-up of a person showcasing her Before using Bouf
      After Person showcasing her after using Bouf

      Results after 30 days of the Flouf Factor Growth™ Tonic

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    • Before Close-up of a person's scalp with thinning hair.
      After Close-up of a males results of using Bouf.

      Results after 120 days of The Starter Pack

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    • Before Woman showcasing her hair before using Bouf
      After Woman with a ponytail showcasing her hair after using Bouf

      Results after 90 days of the Flouf Factor Growth™ Tonic

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    • Before Close-up of a person's scalp with hair growth on a beige background
      After Close-up of a person's scalp with hair growth

      Results after 112 days of The Starter Pack

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    Hand holding a bottle of Bouf growth tonic with an illustration of a clock on a beige background.

    Flouf Factor Growth™

    Hitting snooze on hair fall.

    FGF5 is a protein that tells your hair when it’s time to stop growing and fall out. Think of it like a timer – when it goes off too soon, it shortens the hair’s growth phase. This can lead to thinner, weaker hair or more shedding.

    Managing FGF5 helps keep that timer from going off too early, so your hair has more time to grow thick and strong. Think of our FGF5 Hair Tech as the snooze button. 

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    FAQ's

    The answers to your ‘wait, what?’ moments

    How do I choose the best shampoo for hair growth?

    The best hair growth shampoos in Australia do more than just clean – they care! Look for sulfate-free formulas with active ingredients that support a healthy scalp and stronger strands. Steer clear of heavy silicones and harsh detergents that block follicles and dull your shine.

    If you want a shampoo that actually walks the walk, Bouf’s Flouf Factor Growth™ Shampoo is your go-to for thicker, stronger, happier hair.

    Can I use the Flouf Factor Growth™ Shampoo if I dye my hair?

    Yes! The whole Bouf range is colour-safe.

    Is there a reason that the Flouf Factor Growth™ Shampoo isn’t very foamy?

    That’s because it’s sulfate free, which helps retain your natural oils and lowers the risk of irritation. Sulfate-free shampoos don’t lather as much, but rest assured they're still cleaning your hair – just more gently. It’s also free from phosphates, phthalates, and silicone  – sometimes it's what's not inside that counts!

    How often do I need to use the Flouf Factor Growth™ Shampoo?

    Use as often as you would any shampoo, whether you usually wash your hair every day or once a week. Consistency helps you see results faster, especially when paired with Flouf Factor Growth™ Tonic. It's the hair growth power couple everyone’s rooting for (and loving).

    Who is this shampoo for?

    This unisex hair growth shampoo is made for anyone noticing their strands could use a little extra strength and volume.

    It’s especially popular for women experiencing postpartum or perimenopausal hair thinning, as well as men dealing with shedding, slower growth or overall loss of fullness.

    What is FGF5?

    FGF5 is a naturally occurring protein in the scalp that plays a role in signalling the end of the hair growth phase. In a typical hair cycle, this is followed by a new growth phase. However, factors such as stress, hormonal changes, nutritional deficiencies, ageing, or genetics may contribute to elevated FGF5 activity, which has been associated with increased shedding and slower regrowth.

    Bouf’s formula includes ingredients that have been studied for their potential to inhibit FGF5 activity. By supporting a balanced hair cycle, Bouf helps promote the appearance of healthier, fuller-looking hair over time.

    Is Bouf pregnancy and breastfeeding safe?

    The Bouf hair care range is formulated with ingredients that are approved for use in cosmetics. They've been tested for quality and safety, and are widely used in the industry.

    Bouf products contain a light, naturally derived fragrance to give them their signature scent. While the exact blend is proprietary (as is standard for fragrance), it may include trace amounts of essential oils or other plant-based ingredients.

    These are common in cosmetics and are used at very low levels. But because every pregnancy is different, our testing lab advises against making blanket claims like “pregnancy safe.” This recommendation is made out of an abundance of caution—not because of any known risk. 

    We always recommend that those who are pregnant or breastfeeding consult with their healthcare provider before introducing any new topical product, even one designed with postpartum care in mind.

    Does this hair growth shampoo work for both men and women?

    Absolutely. It works just as well as a hair growth shampoo for men as it does for women, supporting healthy hair growth cycles across all hair types and lifestyles.

    When will I see results?

    Everyone’s growth phase is different, but for best results, we recommend using Flouf Factor Growth™ Shampoo consistently for at least 120 days.

    Is this suitable for sensitive scalps?

    Yes - the formula is free from sulfates, silicones and harsh chemicals, and enriched with Baobab and botanical extracts to calm and hydrate the scalp.

    Flouf Factor Growth™ Shampoo Reviews

    89%would recommend this product
    What did our customers say?
    Customers say this hair growth shampoo smells amazing and makes hair feel thicker and fuller. Many notice less shedding and increased volume within weeks. While most love the luxurious scent and packaging, some find the thick consistency difficult to pump and mention it can feel drying without proper conditioning.
    4.5
    Rated 4.5 out of 5 stars
    Based on 80 reviews
    The search bar’s been busy with:
    80 reviews
    • Rated 5 out of 5 stars
      1 year ago
      This stuff WORKS!

      3 months of using Flouf factor shampoo and my hair is so thick, long and healthy. So many baby hairs and such nice shine to my hair. A little goes a long way so the product has lasted me ages. Smells really nice, isn’t heavy on your hair and lathers well. Doesn’t leave weird residue or really dry feeling hair like other hair growth shampoos I’ve used. Definitely recommend!

      S
      Sam
      Verified Reviewer
    • Rated 5 out of 5 stars
      Yesterday
      Loving

      This with the bundle! 😘

      TG Profile picture for Tayler G.
      Tayler G.
      Verified Buyer
    • Rated 5 out of 5 stars
      Yesterday
      Flow factor shampoo is great .

      Love this shampoo . Hair feels stronger but not gluey or heavy.

      HC
      Heather C.
      Verified Buyer
    • Rated 5 out of 5 stars
      2 days ago
      Great wash duo

      Smells great, lathers well, and leaves my hair feeling clean and hydrated. Switched to Bouf after using Zenagen for a few months which has similar natural growth claims but is 3x the price, and happy with the performance so far!

      P
      PT
      Verified Buyer
    • Rated 5 out of 5 stars
      6 days ago
      The best shampoo everrr!!!

      Best shampoo I’ve used, my hair is noticeably thicker and longer. If you’ve been thinking about buying Bouf… Seriously it’s a must have!

      CJ
      Chanel J. C.
      Verified Buyer
    • Rated 5 out of 5 stars
      6 days ago
      Great Shampoo

      Great shampoo. You don't need lots I always do a double wash and I have found this cleans so well. I have noticed less shedding which im super pleased about.

      PO
      Pip O.
      Verified Buyer
    • Rated 5 out of 5 stars
      1 week ago
      Amazing!

      I don’t usually write reviews, but Bouf has genuinely exceeded my expectations.

      After losing weight, I started losing hair in clumps every time I showered. It was really upsetting, and I was sceptical that any haircare products could actually make a difference. I decided to give the full Bouf range a try, and within just a few weeks I noticed a significant decrease in the amount of hair I was losing.

      The biggest surprise came a few months later at my hair appointment. My hairdresser couldn’t believe the number of baby hairs growing all over my head. She actually called the other hairdressers over to have a look because there was so much new growth. That was the moment I knew it wasn’t just wishful thinking.

      I went from being sceptical to recommending Bouf to everyone who mentions hair loss or thinning hair. Even my husband has started using the products now because he’s seen the difference they’ve made for me.

      If you’re on the fence, I’d absolutely recommend giving Bouf a try. It’s made a noticeable difference to my hair, and I couldn’t be happier.

      B Profile picture for Bouf
      Bouf
      18 hours ago

      We're so happy that you decided to give Bouf a try even though you were sceptical - honestly, we completely understand how upsetting hair loss can be, especially when you're going through changes like that! The fact that you went from losing hair in clumps to seeing a significant decrease in shedding within just a few weeks is exactly what we love to hear! 💛

      But honestly, what really moves us is that moment at your hair appointment when your hairdresser called the other stylists over because of all the baby hairs growing all over your head. That's the kind of real, visible transformation that means absolutely everything to us! We're so glad you gave us the chance to prove that Bouf actually works!

      We're absolutely obsessed that your husband has jumped on the Bouf journey too and is experiencing the difference for himself. There's nothing better than knowing our full range is working together to transform hair health from every angle!

      Your trust in us and the way you're sharing the Bouf love with everyone means absolutely everything to us. Thanks for being such an amazing part of the Bouf family 🫶

      GM Profile picture for Genna M.
      Genna M.
      Verified Buyer
    • Rated 1 out of 5 stars
      2 weeks ago
      Too greasy

      First couple washes was great, but by 3rd wash made hair too greasy. So I tried only washing once and small amount, but didn’t help. Had to switch to a clarifying shampoo to clean it out. I don’t recommend and won’t purchase again. Conditioner gives the same problem.

      B Profile picture for Bouf
      Bouf
      1 week ago

      Thank you for taking the time to share this honest feedback, Rose. We're sorry to hear that while the first couple of washes went well, the shampoo left your hair feeling too greasy from the third wash onwards. We completely understand how frustrating this must be, especially when you were happy with the initial results.

      We also appreciate you letting us know that you've experienced the same greasy buildup issue with the conditioner as well. This kind of detailed feedback about how both products performed for you is really valuable to us, as it helps us understand how our formulas work for different hair types.

      Thank you for giving the Shampoo a try and for sharing this feedback with us. Please don't hesitate to reach out if you have any other questions.

      Kindest,
      Team Bouf

      R
      Rose
      Verified Buyer
    • Rated 5 out of 5 stars
      3 weeks ago
      Great volume

      Love the shampoo my hair feels so much thicker

      DZ
      Debra z.
      Verified Buyer
    • Rated 5 out of 5 stars
      3 weeks ago
      Shampoo

      Makes hair squeaky clean, long lasting wash.

      BF
      Bridgette F.
      Verified Buyer
    • Rated 4 out of 5 stars
      1 month ago
      Great shampoo paired with the conditioner

      Have been using the shampoo conditioner and growth tonic for about a month and can definitely say that my hair has grown!

      MG
      Martha G.
      Verified Buyer
    • Rated 5 out of 5 stars
      1 month ago
      Great so far

      My partner has been using for an about a month now and we are definitely seeing noticeable improvements. Tiny hairs growing along the edge probably close to 5mm already ☺️ Just ordered two more lots of the tonic, he only washes his hair once a week so still have plenty of the shampoo and conditioner left.

      PK
      Phoenix K.
      Verified Buyer