Flouf Factor Growth™ Shampoo
Flouf Factor Growth™ Shampoo
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DESCRIPTION
DESCRIPTION
STRENGTHENS STRANDS, VISIBLY THICKENS AND SUPPORTS HAIR GROWTH.
A hair growth shampoo that takes care of you as if you were its first born.
It gently cleanses, guards against breakage, and, with the help of Baobab Extract, deeply hydrates, improving strength by 29% and elasticity by 10%. It’s shampoo for hair growth that knows what the day ahead holds and sends you into the world with luscious, strong locks.
Smart enough to know what your hair’s been through and kind enough to make it look like it hasn’t, it's your go-to for thicker, stronger, healthier-looking hair.
Size: 300mL
HOW TO USE
HOW TO USE
Lather a generous amount of our hair growth shampoo into wet hair. Rinse and repeat until clean. For best hair thickening results, pair with Flouf Factor Growth™ Tonic.
You know that we want your life to be easy, so you don't need to use this shampoo more or less often than any other. If you're happy, we're happy.
WHY YOU'LL LOVE OUR HAIR GROWTH SHAMPOO
WHY YOU'LL LOVE OUR HAIR GROWTH SHAMPOO
This is your everyday hair growth shampoo when your strands need a serious reset. Designed to support thicker, fuller-looking hair, it helps reduce shedding, strengthen from root to tip, and boosts hydration – all without weighing you down.
Why settle for less when you can have a full-blown Bouf?
FLOUF FACTOR GROWTH™
FLOUF FACTOR GROWTH™
FGF5 is a protein that tells your hair when it’s time to stop growing and fall out. Think of it like a timer – when it goes off too soon, it shortens the hair’s growth phase. This can lead to thinner, weaker hair or more shedding. Our shampoo for hair growth targets FGF5, helping prevent that timer from going off too early, so your hair has more time to get thick and strong. Think of our patented tech as the snooze button on hair fall.
No sulphates, phosphates, silicone or phthalates.
Formulated with 100% natural actives.
Colour safe, keratin safe and extension safe.
Australian-made.
97% of users saw less hair on their brush or left in the shower after 120 days of use⁺
⁺In a 2017 Consumer Usage Study of 79 users over 120 days.
INGREDIENTS
INGREDIENTS
Where the magic happens.
WATER, DISODIUM COCOAMPHODIACETATE, SODIUM METHYL COCOYL TAURATE, COCAMIDOPROPYL BETAINE, ACRYLATES COPOLYMER, POLYQUATERNIUM-7, PANTHENOL, HYDROLYSED WHEAT PROTEIN, HYDROLYSED KERATIN, 3-O-ETHYL ASCORBIC ACID, ROSA MULTIFLORA FRUIT EXTRACT, SANGUISORBA OFFICINALIS EXTRACT, SWERTIA CHIRATA EXTRACT, TOCOPHERYL ACETATE, HYDROLYZED ADANSONIA DIGITATA (BAOBAB) SEED EXTRACT, PUNICA GRANATUM (POMEGRANATE) EXTRACT, DISODIUM EDTA, CANANGA ODORATA (YLANG YLANG) FLOWER OIL, ROSMARINUS OFFICINALIS (ROSEMARY) LEAF OIL, LAVANDULA ANGUSTIFOLIA (LAVENDER) FLOWER OIL, LINUM USITATISSIMUM (LINSEED) OIL, CITRIC ACID, SODIUM CHLORIDE, MICA, CI 77891 (TITANIUM DIOXIDE), FRAGRANCE, PHENOXYETHANOL, POTASSIUM SORBATE, SODIUM BENZOATE, ETHYLHEXYLGLYCERIN, CITRONELLOL, GERANIOL, D-LIMONENE, LINALOOL, ALPHA-PINENE.
Caution: Keep out of reach of children. Should not be used on areas of scalp with broken skin or irritation. Avoid contact with eyes. In case of contact with eyes, rinse immediately with water. For external use only. Discontinue use if irritation occurs.

Results worth posting about
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Before
After
Shop nowResults after 90 days of The Starter Pack
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Before
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shop nowResults after 21 days of The Starter Pack
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Before
After
Shop nowResults after 90 days of the ultimate bouf head bundle
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Before
After
shop nowResults after 60 days of The Starter Pack
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Before
After
Shop nowResults after 30 days of the Flouf Factor Growth™ Tonic
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Before
After
shop nowResults after 120 days of The Starter Pack
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Before
After
Shop nowResults after 90 days of the Flouf Factor Growth™ Tonic
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Before
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shop nowResults after 112 days of The Starter Pack
AFTER 90 DAYS:
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98%
OF USERS EXPERIENCED NEW HAIR GROWTH*
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92%
OF USERS EXPERIENCED LESS HAIR FALL*
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91%
OF USERS EXPERIENCED IMPROVED TEXTURE**
Flouf Factor Growth™
Hitting snooze on hair fall.
FGF5 is a protein that tells your hair when it’s time to stop growing and fall out. Think of it like a timer – when it goes off too soon, it shortens the hair’s growth phase. This can lead to thinner, weaker hair or more shedding.
Managing FGF5 helps keep that timer from going off too early, so your hair has more time to grow thick and strong. Think of our patented tech as the snooze button.
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FAQ's
The answers to your ‘wait, what?’ moments
How do I choose the best shampoo for hair growth?
The best hair growth shampoos in Australia do more than just clean – they care! Look for sulfate-free formulas with active ingredients that support a healthy scalp and stronger strands. Steer clear of heavy silicones and harsh detergents that block follicles and dull your shine.
If you want a shampoo that actually walks the walk, Bouf’s Flouf Factor Growth™ Shampoo is your go-to for thicker, stronger, happier hair.
Can I use the Flouf Factor Growth™ Shampoo if I dye my hair?
Yes! The whole Bouf range is colour-safe.
Is there a reason that the Flouf Factor Growth™ Shampoo isn’t very foamy?
That’s because it’s sulfate free, which helps retain your natural oils and lowers the risk of irritation. Sulfate-free shampoos don’t lather as much, but rest assured they're still cleaning your hair – just more gently. It’s also free from phosphates, phthalates, and silicone – sometimes it's what's not inside that counts!
How often do I need to use the Flouf Factor Growth™ Shampoo?
Use as often as you would any shampoo, whether you usually wash your hair every day or once a week. Consistency helps you see results faster, especially when paired with Flouf Factor Growth™ Tonic. It's the hair growth power couple everyone’s rooting for (and loving).
Who is this shampoo for?
This unisex hair growth shampoo is made for anyone noticing their strands could use a little extra strength and volume.
It’s especially popular for women experiencing postpartum or perimenopausal hair thinning, as well as men dealing with shedding, slower growth or overall loss of fullness.
What is FGF5?
FGF5 is a naturally occurring protein in the scalp that plays a role in signalling the end of the hair growth phase. In a typical hair cycle, this is followed by a new growth phase. However, factors such as stress, hormonal changes, nutritional deficiencies, ageing, or genetics may contribute to elevated FGF5 activity, which has been associated with increased shedding and slower regrowth.
Bouf’s formula includes ingredients that have been studied for their potential to inhibit FGF5 activity. By supporting a balanced hair cycle, Bouf helps promote the appearance of healthier, fuller-looking hair over time.
Is Bouf pregnancy and breastfeeding safe?
The Bouf hair care range is formulated with ingredients that are approved for use in cosmetics. They've been tested for quality and safety, and are widely used in the industry.
Bouf products contain a light, naturally derived fragrance to give them their signature scent. While the exact blend is proprietary (as is standard for fragrance), it may include trace amounts of essential oils or other plant-based ingredients.
These are common in cosmetics and are used at very low levels. But because every pregnancy is different, our testing lab advises against making blanket claims like “pregnancy safe.” This recommendation is made out of an abundance of caution—not because of any known risk.
We always recommend that those who are pregnant or breastfeeding consult with their healthcare provider before introducing any new topical product, even one designed with postpartum care in mind.
Does this hair growth shampoo work for both men and women?
Absolutely. It works just as well as a hair growth shampoo for men as it does for women, supporting healthy hair growth cycles across all hair types and lifestyles.
When will I see results?
Everyone’s growth phase is different, but for best results, we recommend using Flouf Factor Growth™ Shampoo consistently for at least 120 days.
Is this suitable for sensitive scalps?
Yes - the formula is free from sulfates, silicones and harsh chemicals, and enriched with Baobab and botanical extracts to calm and hydrate the scalp.
Flouf Factor Growth™ Shampoo Reviews
- Fragrance
- Texture
- Hair Health
- Cleansing
- Rated 5 out of 5 stars9 months agoThis stuff WORKS!
3 months of using Flouf factor shampoo and my hair is so thick, long and healthy. So many baby hairs and such nice shine to my hair. A little goes a long way so the product has lasted me ages. Smells really nice, isn’t heavy on your hair and lathers well. Doesn’t leave weird residue or really dry feeling hair like other hair growth shampoos I’ve used. Definitely recommend!
SSamVerified ReviewerFeaturedWas this helpful? - Rated 5 out of 5 stars2 weeks agounrealllll
been using for 1 month now, the growth shampoo and conditioner and the growth tonic!! results are sensational xoxox
BBouf1 week agoAbbey, you're absolutely making our hearts sing right now! 😭✨
A whole month with the growth shampoo, conditioner AND tonic combo? That's the ultimate power trio right there! Hearing that the results are sensational has our whole team doing victory dances over here 💛
We're so honored that you're seeing such incredible results with the full routine - that's exactly the kind of transformation magic we live for! Welcome to the Bouf family and thanks for trusting us with your hair journey 🫶✨
ASAbbey S.Verified ReviewerWas this helpful? - Rated 5 out of 5 stars20 hours agoLOVE LOVE LOVE
Short, fine and disappointing hair. This shampoo has been a game changer.
LRLynn R.Verified BuyerWas this helpful? - Rated 5 out of 5 stars3 weeks agoShampoo
This by far is the best shampoo I have ever used, I find the packaging, like the lid hard to open at times, but leaves your hair so so clean
BBouf2 weeks agoSimone, you're absolutely making our hearts sing right now! 🥰✨
Hearing that it's the BEST shampoo you've ever used has our whole team buzzing! That super clean feeling is exactly what we're going for - your hair is getting all the love it deserves 💛
Thanks for the feedback about the lid too, we genuinely appreciate that honesty! Nothing beats that clean hair feeling though, right?
Welcome to the Bouf family! 🫶
SFSimone F.Verified BuyerWas this helpful? - Rated 5 out of 5 stars1 month agoI genuinely cannot stop talking about Boof.
I genuinely cannot stop talking about Boof.
It’s only been 30 days, and the difference is already obvious. I’ve noticed so many fewer strands coming out in the shower and in my hairbrush. That alone got my attention fast.
The biggest change. My hair feels noticeably thicker on the top. Not wishful thinking. I actually took before photos because I assumed I’d be using the money-back guarantee.
Turns out I won’t be needing it. The product works.
I’m all in on the supplements and the serum tonic applied to the top of my head. Absolute game changers. Consistent. Easy. No drama.
I don’t use the shampoo often enough to give a proper review on that, so I’ll stay honest there. But the tonic and supplements. Fully impressed.
If you’re on the fence, I was too. Now I’m the annoying person telling everyone about it.
BBouf1 month agoErin, you're absolutely making our day over here! 😭✨
30 days and already seeing THAT much difference? The fewer strands, the thicker feeling hair - we're literally doing happy dances! And honestly, we love that you took before photos because you were ready to use the guarantee. That's the kind of honest approach we respect 🫶
The tonic and supplements combo is such a power duo, hearing that they're total game changers for you has our whole team buzzing! Consistent and easy with no drama? That's exactly what we're going for 💛
Don't worry about being "that annoying person" - we live for people who can't stop talking about their results! Keep spreading the Bouf love ✨
Thanks for trusting us and being part of the family!
EHErin H.Verified BuyerWas this helpful? - Rated 5 out of 5 stars1 month ago5 Stars
Love this product
AAmyWas this helpful? - Rated 5 out of 5 stars1 month ago5 Stars
Love this product!
NNatalieWas this helpful? - Rated 5 out of 5 stars1 month agoLovely shampoo
Great quality shampoo
RGRebecca G.Verified BuyerWas this helpful?