Flouf Factor Growth™ Shampoo
Flouf Factor Growth™ Shampoo
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DESCRIPTION
DESCRIPTION
NOTE: Early Bouf birds, you’re getting her before she’s fully dressed, our custom scalloped collars will be coming in all future batches.
HOW TO USE
HOW TO USE
Lather a generous amount into wet hair. Rinse and repeat until clean. For best hair thickening results, pair with Flouf Factor Growth™ Tonic.
You know that we want your life to be easy, so you don't need to use this shampoo more or less often than any other. If you're happy, we're happy.
FLOUF FACTOR GROWTH™
FLOUF FACTOR GROWTH™
FGF5 is a protein that tells your hair when it’s time to stop growing and fall out. Think of it like a timer – when it goes off too soon, it shortens the hair’s growth phase. This can lead to thinner, weaker hair or more shedding. Managing FGF5 helps keep that timer from going off too early, so your hair has more time to grow thick and strong. Think of our patented tech as the snooze button.
No sulfates, phosphates, silicone or phthalates.
Formulated with 100% natural actives.
Colour safe, keratin safe and extension safe.
Australian made.
97% of users saw less hair on their brush or left in the shower after 120 days of use⁺
⁺In a 2017 Consumer Usage Study of 79 users over 120 days.
INGREDIENTS
INGREDIENTS
WATER, DISODIUM COCOAMPHODIACETATE, SODIUM METHYL COCOYL TAURATE, COCAMIDOPROPYL BETAINE, PEG-150 PENTAERYTHRITYL TETRASTEARATE, PEG-6 CAPRYLIC/CAPRIC GLYCERIDES, GLYCOL DISTEARATE,POLYQUATERNIUM-7, PANTHENOL, LAURYL GLUCOSIDE, HYDROLYSED WHEAT PROTEIN, HYDROLYSED KERATIN, ASCORBYL PALMITATE (VITAMIN C), ROSA MULTIFLORA FRUIT EXTRACT, SANGUISORBA OFFICINALIS EXTRACT, SWERTIA CHIRATA EXTRACT, TOCOPHERYL ACETATE (VITAMIN E), HYDROLYZED ADANSONIA DIGITATA (BAOBAB) SEED EXTRACT, PUNICA GRANATUM PERICARP (POMEGRANATE) EXTRACT, DISODIUM EDTA, CANANGA ODORATA (YLANG YLANG) FLOWER OIL, ROSEMARINUS OFFICINALIS (ROSEMARY) LEAF OIL, LAVANDULA ANGUSTIFOLIA (LAVENDER) FLOWER OIL, LINUM USITATISSIMUM (LINSEED) OIL, CITRIC ACID, FRAGRANCE, CITRONELLOL, GERANIOL, D-LIMONENE, LINALOOL, ALPHA-PINENE, PHENOXYETHANOL, POTASSIUM SORBATE, SODIUM BENZOATE
Caution: Keep out of reach of children. Should not be used on areas of scalp with broken skin or irritation. Avoid contact with eyes. In case of contact with eyes, rinse immediately with water. For external use only. Discontinue use if irritation occurs.






Results worth posting about
AFTER 90 DAYS:
-
98%
OF USERS EXPERIENCED NEW HAIR GROWTH*
-
92%
OF USERS EXPERIENCED LESS HAIR FALL*
-
91%
OF USERS EXPERIENCED IMPROVED TEXTURE**

Flouf Factor Growth™
Hitting snooze on hair fall.
FGF5 is a protein that tells your hair when it’s time to stop growing and fall out. Think of it like a timer – when it goes off too soon, it shortens the hair’s growth phase. This can lead to thinner, weaker hair or more shedding.
Managing FGF5 helps keep that timer from going off too early, so your hair has more time to grow thick and strong. Think of our patented tech as the snooze button.
Collapsible content
FAQ's
The answers to your ‘wait, what?’ moments
Can I use the Flouf Factor Growth™ Shampoo if dye my hair?
Yes! The whole Bouf range is colour-safe.
Is there a reason that the Flouf Factor Growth™ Shampoo isn’t very foamy?
That’s because it’s sulfate free! Sulfate-free shampoos don’t lather as much but rest assured it’s still cleaning your hair. It’s also free from phosphates, phthalates, and silicone.
How often do I need to use the Flouf Factor Growth™ Shampoo?
Use as often as you need!Whether you usually wash your hair every day or once a week.
What is FGF5?
FGF5 is a naturally occurring protein in the scalp that plays a role in signalling the end of the hair growth phase. In a typical hair cycle, this is followed by a new growth phase. However, factors such as stress, hormonal changes, nutritional deficiencies, aging, or genetics may contribute to elevated FGF5 activity, which has been associated with increased shedding and slower regrowth.
Bouf’s formula includes ingredients that have been studied for their potential to inhibit FGF5 activity. By supporting a balanced hair cycle, Bouf helps promote the appearance of healthier, fuller-looking hair over time.
Is Bouf pregnancy and breastfeeding safe?
The Bouf hair care range is formulated with ingredients that are approved for use in cosmetics, have been tested for quality and safety and are widely used in cosmetics.
Bouf products contain a light, naturally derived fragrance to give them their signature scent. While the exact blend is proprietary (as is standard for fragrance), it may include trace amounts of essential oils or other plant-based ingredients. These are common in cosmetic products and are used at very low levels, but because every pregnancy is different, our testing lab advises against making blanket claims like “pregnancy safe.” This recommendation is made out of caution—not because of any known risk.
Out of an abundance of caution and as some pregnant individuals may choose to avoid fragrance allergens during their pregnancy, we always recommend that those who are pregnant or breastfeeding consult with their healthcare provider before introducing any new topical product, even one designed with postpartum care in mind.
What types of hair fall/shedding does Bouf help?
Hair fall can occur due to various factors that affect the natural hair growth cycle, including:
- Hormonal changes (e.g. menopause or postpartum)
- Illness or high fever
- Stress and lifestyle factors
- Naturally fine or thinning hair
- Genetic predisposition to hair thinning
Bouf is formulated to support the appearance of thicker, fuller-looking hair and to help care for hair that may be experiencing temporary thinning. While it’s not a treatment for medical hair loss conditions, Bouf can be a supportive part of a healthy haircare routine.
- MSMelissa S.Verified BuyerReviewingFlouf Factor Growth™ ShampooI recommend this productRated 5 out of 5 stars16 seconds agoIn LOVE!
Love it! Makes my hair feel so clean!
Was this helpful? - DSDanielle S.Verified BuyerReviewingFlouf Factor Growth™ ShampooRated 3 out of 5 stars1 week agoSmells so good!
I struggle a little getting enough from the pump. I only have shoulder length hair and I need 5-6 to pumps to get enough shampoo out. As it’s thicker than normal shampoos, you really gotta push down on the pump and would be good if the nozzle was a little wider to allow it do come out more freely. Otherwise, the product itself is great!
Was this helpful? - CWCourtney W.Verified BuyerReviewingFlouf Factor Growth™ ShampooI recommend this productRated 5 out of 5 stars1 week agoLove
Soooo nice!
Was this helpful? - TPTania P.Verified BuyerReviewingFlouf Factor Growth™ ShampooI recommend this productRated 5 out of 5 stars1 week agoLove love love
I use the shampoo & conditioner, the tonic and the leave in treatment.
It has literally changed my hair! I love it and most definitely recommend.. even to my hair dresser
Was this helpful? - JBJagoda B.Verified BuyerReviewingFlouf Factor Growth™ ShampooI recommend this productRated 5 out of 5 stars2 weeks ago"Flouf Factor? More like Floof Factor.”
Tried this on a whim and now my hair feels like it went to therapy and found its purpose. Not only is it squeaky clean, but it’s also looking suspiciously thicker—like it's been hitting the gym behind my back. Hair fall? What hair fall? Bouf said no more shedding, and my shower drain has never been happier. 10/10 would recommend to anyone whose scalp is plotting against them
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