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4.5
Rated 4.5 out of 5 stars
4.5 Stars (88 Reviews)

Flouf Factor Growth™ Shampoo

Flouf Factor Growth™ Shampoo

COLOUR-SAFE NATURAL ACTIVES SULFATE FREE

DESCRIPTION

STRENGTHENS STRANDS, VISIBLY THICKENS AND SUPPORTS HAIR GROWTH.

A hair growth shampoo that takes care of you as if you were its first born.

It gently cleanses, guards against breakage, and, with the help of Baobab Extract, deeply hydrates, improving strength by 29% and elasticity by 10%. It’s shampoo for hair growth that knows what the day ahead holds and sends you into the world with luscious, strong locks.

Smart enough to know what your hair’s been through and kind enough to make it look like it hasn’t, it's your go-to for thicker, stronger, healthier-looking hair.

Size: 300mL

HOW TO USE

Lather a generous amount of our hair growth shampoo into wet hair. Rinse and repeat until clean. For best hair thickening results, pair with Flouf Factor Growth™ Tonic.

You know that we want your life to be easy, so you don't need to use this shampoo more or less often than any other. If you're happy, we're happy.

WHY YOU'LL LOVE OUR HAIR GROWTH SHAMPOO

This is your everyday hair growth shampoo when your strands need a serious reset. Designed to support thicker, fuller-looking hair, it helps reduce shedding, strengthen from root to tip, and boosts hydration – all without weighing you down.

Why settle for less when you can have a full-blown Bouf?

FLOUF FACTOR GROWTH™

FGF5 is a protein that tells your hair when it’s time to stop growing and fall out. Think of it like a timer – when it goes off too soon, it shortens the hair’s growth phase. This can lead to thinner, weaker hair or more shedding. Our shampoo for hair growth targets FGF5, helping prevent that timer from going off too early, so your hair has more time to get thick and strong. Think of our FGF5 hair tech as the snooze button on hair fall.

No sulphates, phosphates, silicone or phthalates.

Formulated with 100% natural actives.

Colour safe, keratin safe and extension safe.

Australian-made.

97% of users saw less hair on their brush or left in the shower after 120 days of use⁺

⁺In a 2017 Consumer Usage Study of 79 users over 120 days.

INGREDIENTS

Where the magic happens.

WATER, DISODIUM COCOAMPHODIACETATE, SODIUM METHYL COCOYL TAURATE, COCAMIDOPROPYL BETAINE, ACRYLATES COPOLYMER, POLYQUATERNIUM-7, PANTHENOL, HYDROLYSED WHEAT PROTEIN, HYDROLYSED KERATIN, 3-O-ETHYL ASCORBIC ACID, ROSA MULTIFLORA FRUIT EXTRACT, SANGUISORBA OFFICINALIS EXTRACT, SWERTIA CHIRATA EXTRACT, TOCOPHERYL ACETATE, HYDROLYZED ADANSONIA DIGITATA (BAOBAB) SEED EXTRACT, PUNICA GRANATUM (POMEGRANATE) EXTRACT, DISODIUM EDTA, CANANGA ODORATA (YLANG YLANG) FLOWER OIL, ROSMARINUS OFFICINALIS (ROSEMARY) LEAF OIL, LAVANDULA ANGUSTIFOLIA (LAVENDER) FLOWER OIL, LINUM USITATISSIMUM (LINSEED) OIL, CITRIC ACID, SODIUM CHLORIDE, MICA, CI 77891 (TITANIUM DIOXIDE), FRAGRANCE, PHENOXYETHANOL, POTASSIUM SORBATE, SODIUM BENZOATE, ETHYLHEXYLGLYCERIN, CITRONELLOL, GERANIOL, D-LIMONENE, LINALOOL, ALPHA-PINENE.

Caution: Keep out of reach of children. Should not be used on areas of scalp with broken skin or irritation. Avoid contact with eyes. In case of contact with eyes, rinse immediately with water. For external use only. Discontinue use if irritation occurs.

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  • 98%

    OF USERS EXPERIENCED NEW HAIR GROWTH*

  • 92%

    OF USERS EXPERIENCED LESS HAIR FALL*

  • 91%

    OF USERS EXPERIENCED IMPROVED TEXTURE**

*Based on a Consumer Study of 79 using the Bouf Flouf Factor Growth™ Shampoo, Conditioner and Tonic. **Based on a Consumer Study of 12 using the Bouf Flouf Factor Growth™ Shampoo, Conditioner and Tonic. 
    • Before Woman with a ponytail showcasing her hair before using Bouf.
      After Woman with a ponytail showing her results against a white background.

      Results after 90 days of The Starter Pack

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    • Before Close-up of a person's scalp before using Bouf products.
      After Close-up of a males results from using Bouf.

      Results after 21 days of The Starter Pack

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    • Before
      After

      Results after 30 days of The Starter Pack

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    • Before Indy Clinton showcasing her before using Bouf
      After Indy Clinton showcasing her hair after using Bouf

      Results after 90 days of the ultimate bouf head bundle

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    • Before Mans hair before using Bouf against a plain background
      After Mans hair after using Bouf.

      Results after 60 days of The Starter Pack

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    • Before Close-up of a person showcasing her Before using Bouf
      After Person showcasing her after using Bouf

      Results after 30 days of the Flouf Factor Growth™ Tonic

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    • Before Close-up of a person's scalp with thinning hair.
      After Close-up of a males results of using Bouf.

      Results after 120 days of The Starter Pack

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    • Before Woman showcasing her hair before using Bouf
      After Woman with a ponytail showcasing her hair after using Bouf

      Results after 90 days of the Flouf Factor Growth™ Tonic

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    • Before Close-up of a person's scalp with hair growth on a beige background
      After Close-up of a person's scalp with hair growth

      Results after 112 days of The Starter Pack

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    Hand holding a bottle of Bouf growth tonic with an illustration of a clock on a beige background.

    Flouf Factor Growth™

    Hitting snooze on hair fall.

    FGF5 is a protein that tells your hair when it’s time to stop growing and fall out. Think of it like a timer – when it goes off too soon, it shortens the hair’s growth phase. This can lead to thinner, weaker hair or more shedding.

    Managing FGF5 helps keep that timer from going off too early, so your hair has more time to grow thick and strong. Think of our FGF5 Hair Tech as the snooze button. 

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    FAQ's

    The answers to your ‘wait, what?’ moments

    How do I choose the best shampoo for hair growth?

    The best hair growth shampoos in Australia do more than just clean – they care! Look for sulfate-free formulas with active ingredients that support a healthy scalp and stronger strands. Steer clear of heavy silicones and harsh detergents that block follicles and dull your shine.

    If you want a shampoo that actually walks the walk, Bouf’s Flouf Factor Growth™ Shampoo is your go-to for thicker, stronger, happier hair.

    Can I use the Flouf Factor Growth™ Shampoo if I dye my hair?

    Yes! The whole Bouf range is colour-safe.

    Is there a reason that the Flouf Factor Growth™ Shampoo isn’t very foamy?

    That’s because it’s sulfate free, which helps retain your natural oils and lowers the risk of irritation. Sulfate-free shampoos don’t lather as much, but rest assured they're still cleaning your hair – just more gently. It’s also free from phosphates, phthalates, and silicone  – sometimes it's what's not inside that counts!

    How often do I need to use the Flouf Factor Growth™ Shampoo?

    Use as often as you would any shampoo, whether you usually wash your hair every day or once a week. Consistency helps you see results faster, especially when paired with Flouf Factor Growth™ Tonic. It's the hair growth power couple everyone’s rooting for (and loving).

    Who is this shampoo for?

    This unisex hair growth shampoo is made for anyone noticing their strands could use a little extra strength and volume.

    It’s especially popular for women experiencing postpartum or perimenopausal hair thinning, as well as men dealing with shedding, slower growth or overall loss of fullness.

    What is FGF5?

    FGF5 is a naturally occurring protein in the scalp that plays a role in signalling the end of the hair growth phase. In a typical hair cycle, this is followed by a new growth phase. However, factors such as stress, hormonal changes, nutritional deficiencies, ageing, or genetics may contribute to elevated FGF5 activity, which has been associated with increased shedding and slower regrowth.

    Bouf’s formula includes ingredients that have been studied for their potential to inhibit FGF5 activity. By supporting a balanced hair cycle, Bouf helps promote the appearance of healthier, fuller-looking hair over time.

    Is Bouf pregnancy and breastfeeding safe?

    The Bouf hair care range is formulated with ingredients that are approved for use in cosmetics. They've been tested for quality and safety, and are widely used in the industry.

    Bouf products contain a light, naturally derived fragrance to give them their signature scent. While the exact blend is proprietary (as is standard for fragrance), it may include trace amounts of essential oils or other plant-based ingredients.

    These are common in cosmetics and are used at very low levels. But because every pregnancy is different, our testing lab advises against making blanket claims like “pregnancy safe.” This recommendation is made out of an abundance of caution—not because of any known risk. 

    We always recommend that those who are pregnant or breastfeeding consult with their healthcare provider before introducing any new topical product, even one designed with postpartum care in mind.

    Does this hair growth shampoo work for both men and women?

    Absolutely. It works just as well as a hair growth shampoo for men as it does for women, supporting healthy hair growth cycles across all hair types and lifestyles.

    When will I see results?

    Everyone’s growth phase is different, but for best results, we recommend using Flouf Factor Growth™ Shampoo consistently for at least 120 days.

    Is this suitable for sensitive scalps?

    Yes - the formula is free from sulfates, silicones and harsh chemicals, and enriched with Baobab and botanical extracts to calm and hydrate the scalp.

    Flouf Factor Growth™ Shampoo Reviews

    89%would recommend this product
    What did our customers say?
    Customers say this hair growth shampoo smells amazing and makes hair feel thicker and fuller. Many notice less shedding and increased volume within weeks. While most love the luxurious scent and packaging, some find the thick consistency difficult to pump and mention it can feel drying without proper conditioning.
    4.5
    Rated 4.5 out of 5 stars
    Based on 88 reviews
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    88 reviews
    • Rated 5 out of 5 stars
      1 year ago
      This stuff WORKS!

      3 months of using Flouf factor shampoo and my hair is so thick, long and healthy. So many baby hairs and such nice shine to my hair. A little goes a long way so the product has lasted me ages. Smells really nice, isn’t heavy on your hair and lathers well. Doesn’t leave weird residue or really dry feeling hair like other hair growth shampoos I’ve used. Definitely recommend!

      S
      Sam
      Verified Reviewer
    • Rated 5 out of 5 stars
      10 hours ago
      literally amazing

      I've never had a shampoo make my hair so smooth, moisturised and clean while also lasting a long time. I tried the products out because I was losing a lot of hair with every wash, and after a few months of using this, I barely lose any.

      P
      Paige
      Verified Buyer
    • Rated 5 out of 5 stars
      Yesterday
      Amazing Shampoo

      I have been using this now for about 6 months and I barely get any hair loss even my hairdresser has noticed the growth and strength

      CG
      Chelsea G.
      Verified Buyer
    • Rated 5 out of 5 stars
      4 days ago
      Gorgeous

      Lovely shampoo. I just use one pump for my hair, lathers up so well and smells amazing. My hair feels in great condition

      ET
      Emily T.
      Verified Buyer
    • Rated 5 out of 5 stars
      5 days ago
      Flour factor Growth shampoo

      Fantastic product. My hair is visibly thicker and there is new hair growth after a month. Highly recommend this product after trying many with no results. Rapid delivery.Highly recommend

      KP
      Karen P.
      Verified Buyer
    • Rated 5 out of 5 stars
      6 days ago
      Great shampoo

      Great shampoo .. not over strong scent and makes my hair feel thicker .. husband and sons keep using also so a winner around ..

      just feels like your hairs clean not stripped..

      KH
      Karon H.
      Verified Buyer
    • Rated 5 out of 5 stars
      1 week ago
      Shampoo review

      Nice and nourishing shampoo to cleanse hair nicely.

      KC
      Kara C.
      Verified Buyer
    • Rated 5 out of 5 stars
      1 week ago
      Amazing product

      Product is well packaged, smells nice and definitely cleans the hair well. I have been on a hair health journey for some time and can say this product aswell as all the others are helping my hair become stronger and healthier each day as I use the products

      AF
      Ashton F.
      Verified Buyer
    • Rated 1 out of 5 stars
      1 week ago
      did not notice any difference

      used this for more than 3 months together with the conditioner and serum, did not see any change or improvement at all

      B Profile picture for Bouf
      Bouf
      6 days ago

      Thank you for taking the time to share this honest feedback. We're sorry to hear that after more than three months of using the Flouf Factor Growth™ Shampoo together with the conditioner and serum, you haven't noticed any change or improvement.

      We completely understand how disappointing this must be when you've been so committed to using the full range consistently for such a long period. Hair growth and results can vary significantly from person to person, and while many customers notice changes within this timeframe, others may have different experiences with our products. We know this doesn't make your disappointment any less real, and we're sorry the range wasn't the right fit for you.

      We really appreciate you sharing this feedback about your experience with the full product range. Your honest review helps us understand how our products work for different people.

      Thank you for giving the Flouf Factor Growth™ Shampoo a try, and please don't hesitate to reach out if you have any other questions.

      Kindest,
      Team Bouf

      C
      CA
      Verified Buyer
    • Rated 5 out of 5 stars
      2 weeks ago
      Loving

      This with the bundle! 😘

      TG Profile picture for Tayler G.
      Tayler G.
      Verified Buyer
    • Rated 5 out of 5 stars
      2 weeks ago
      Flow factor shampoo is great .

      Love this shampoo . Hair feels stronger but not gluey or heavy.

      HC
      Heather C.
      Verified Buyer
    • Rated 5 out of 5 stars
      2 weeks ago
      Great wash duo

      Smells great, lathers well, and leaves my hair feeling clean and hydrated. Switched to Bouf after using Zenagen for a few months which has similar natural growth claims but is 3x the price, and happy with the performance so far!

      P
      PT
      Verified Buyer