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Flouf Factor Growth™

Hitting snooze on hair fall.

FGF5 is a protein that tells your hair when it’s time to stop growing and fall out. Think of it like a timer – when it goes off too soon, it shortens the hair’s growth phase. This can lead to thinner, weaker hair or more shedding.

Managing FGF5 helps keep that timer from going off too early, so your hair has more time to grow thick and strong. Think of our patented tech as the snooze button. 

Questions?

Did your baby steal your hair?

Did you know your hair runs on its own time—ticking through growth phases like clockwork? You can’t rewind the hair cycle but we can stop it from ringing too early.

Our Flouf Growth Factor™ formula keeps the FGF5 protein alarm from going off too soon. Allowing your hair more time to grow thick and strong.

Flouf Factor Growth Conditioner Travel Size

Rich and creamy, this conditioner penerates each strand of hair to its core increasing its strength and elasticity. Baobab wraps each strand in a weightless barrier to protect from environmental damage and heat styling. 

So it's working hard while you're playing hard.

Flouf Factor Growth Conditioner

Flouf Factor Growth Conditioner is smaller than its shampoo counterpart but for good reason. They work so well together that they're basically best friends and since it's a truth universally acknowledged that shampoo inevitably runs out quicker than conditioner, these two are designed to run out at the same time.

A bit like that scene from The Notebook but happier.

Flouf Factor Growth Leave-In Mask

A once-in-a-while treatment that takes two seconds to do and gives results that last ages. We're talking improved elasticity, tamed frizz and flyaways, increased shine, and silky soft strands. And it does all of that without weighing it down.

With regular use, hair is noticeably thicker, healthier and shinier looking. Tick tick tick!