• Bouf Tonic 50mL Flouf Factor Growth™ Tonic
  • Woman posing with Bouf Tonic 50mL Flouf Factor Growth™ Tonic
  • Bouf Tonic 50mL Flouf Factor Growth™ Tonic
  • Bouf Tonic 50mL Flouf Factor Growth™ Tonic
  • Bouf Tonic 50mL Flouf Factor Growth™ Tonic
  • Bouf Tonic 50mL Flouf Factor Growth™ Tonic
  • Bouf Shampoo 300mL Flouf Factor Growth™ Shampoo
  • Bouf Shampoo 300mL Flouf Factor Growth™ Shampoo
1 8
High demand
4.8
Rated 4.8 out of 5 stars
166 Reviews

Flouf Factor Growth™ Tonic

Flouf Factor Growth™ Tonic

Hey Bouf Head! Our Flouf Factor Growth Tonic is currently in high demand. Due to an increase in order volume, there may be a slight delay in dispatch. We apologise for any inconvenience. 

USE TWICE A DAY NATURAL ACTIVES CLINICALLY PROVEN

DESCRIPTION

STRENGTHENS STRANDS, VISIBLY THICKENS AND SUPPORTS HAIR GROWTH.

This non-greasy hair tonic formula is made with our proprietary FGF5 hair tech.

Its entire job is to nourish the scalp and improve hair resilience from root to tip so you can enjoy thicker and denser looking strands and hold onto them for longer.

If you can believe it, this might be the one thing that works harder than you do.

For best thickening results we recommend twice daily usage for a minimum of three months.


Size: 50mL

HOW TO USE

Just like your toothbrush, use Bouf's hair tonic morning and night. Unlike your toothbrush, apply directly to your scalp in a T-shape to wet or dry hair.

Push the lid button to fill the dropper with tonic, applying one dose straight down the middle of your scalp, and the other from one temple to the other. Massage with a scalp brush or finger tips and then style as usual.

Easy as one two: T.

WHY YOU'LL LOVE OUR HAIR GROWTH TONIC

Backed by science and loved by Bouf Heads, our hair growth tonic is like magic in a bottle. Easy to apply, it supports thicker, fuller, and healthier-looking hair with continued use. Especially if you’re a postpartum mum, because if your baby stole your hair (what a little Bouf Head!) it’s time to get it back. Improve your scalp health and let hair shedding become a thing of the past.

WHO IT'S FOR

Whether you’re a postpartum baddie, a lifelong thin hair girlie, or you’re sporting a sudden bald spot (don’t worry you can join too Mr)… we’re here to sort the mess on your head, but no promises we can sort the mess in it. 

This hair tonic has been brewing for 7 years. That’s how long a team of hair microbiologists in Japan spent perfecting the patented hair tech you’ll find inside your new goodies. It’s a blend of botanicals that tackles FGF5 to support your hair's natural growth cycle. So, from here on out, the only thing you’ll be shedding is tears of joy.

If your hair went poof, get ready… It’s about to go Bouf!

FLOUF FACTOR GROWTH™

Bouf's hair growth tonic contains natural botanical ingredients which target FGF5, a protein that tells your hair when it’s time to stop growing and fall out. Think of it like a timer – when it goes off too soon, it shortens the hair’s growth phase. This can lead to thinner, weaker hair or more shedding. Managing FGF5 helps keep that timer from going off too early, so your hair has more time to grow thick and strong. Think of our patented tech as the snooze button.

No sulfates, phosphates, silicone or phthalates.

Formulated with 100% natural actives.

Colour safe, keratin safe and extension safe.

Australian made.

97% of users saw less hair on their brush or left in the shower after 120 days of use⁺

⁺In a 2017 Consumer Usage Study of 79 users over 120 days.

INGREDIENTS

WATER, ALCOHOL, ROSA MULTIFLORA FRUIT EXTRACT, SANGUISORBA OFFICINALE ROOT EXTRACT, SWERTIA CHIRATA EXTRACT, PANTHENYL ETHYL ETHER, BUTYLENE GLYCOL, DIPOTASSIUM GLYCYRRHIZATE, CITRIC ACID, FRAGRANCE, COUMARIN, GERANIOL, HEXYL CINNAMIC ALDEHYDE, HYDROXYCITRONELLAL, D-LIMONENE, LINALOOL, SODIUM CITRATE

Caution: Keep out of reach of children. Should not be used on areas of scalp with broken skin or irritation. Avoid contact with eyes. In case of contact with eyes, rinse immediately with water. For external use only. Discontinue use if irritation occurs.

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How to use

  • Woman holding a bottle of Bouf tonic with a dropper, close-up shot.

    Step 1

    Unscrew the lid and push down on the button to draw one full dropper of tonic.

  • Woman holding a tonic bottle and applying into her hair with a beige background

    Step 2

    Apply one full dropper in a line from forehead to nape of neck, draw another full dropper and apply in a line from one temple to the other. Once finished your lines should resemble a T.

  • Person combing blonde hair with a red Bouf comb on a beige background

    Step 3

    Brush or comb through and style as usual! The tonic is lightweight and non greasy, it will not weigh your hair down or create any more buildup on the scalp.

Results worth posting about

  • Before Woman with a ponytail showcasing her hair before using Bouf.
    After Woman with a ponytail showing her results against a white background.

    Results after 90 days of The Starter Pack

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  • Before Close-up of a person's scalp before using Bouf products.
    After Close-up of a males results from using Bouf.

    Results after 21 days of The Starter Pack

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  • Before Indy Clinton showcasing her before using Bouf
    After Indy Clinton showcasing her hair after using Bouf

    Results after 90 days of the ultimate bouf head bundle

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  • Before Mans hair before using Bouf against a plain background
    After Mans hair after using Bouf.

    Results after 60 days of The Starter Pack

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  • Before Close-up of a person showcasing her Before using Bouf
    After Person showcasing her after using Bouf

    Results after 30 days of the Flouf Factor Growth™ Tonic

    Shop now
  • Before Close-up of a person's scalp with thinning hair.
    After Close-up of a males results of using Bouf.

    Results after 120 days of The Starter Pack

    shop now
  • Before Woman showcasing her hair before using Bouf
    After Woman with a ponytail showcasing her hair after using Bouf

    Results after 90 days of the Flouf Factor Growth™ Tonic

    Shop now
  • Before
    After

    Results after 112 days of The Starter Pack

    shop now

AFTER 90 DAYS:

  • 98%

    OF USERS EXPERIENCED NEW HAIR GROWTH*

  • 92%

    OF USERS EXPERIENCED LESS HAIR FALL*

  • 91%

    OF USERS EXPERIENCED IMPROVED TEXTURE**

*Based on a Consumer Study of 79 using the Bouf Flouf Factor Growth™ Shampoo, Conditioner and Tonic. **Based on a Consumer Study of 12 using the Bouf Flouf Factor Growth™ Shampoo, Conditioner and Tonic. 
Hand holding a bottle of Bouf growth tonic with an illustration of a clock on a beige background.

Flouf Factor Growth™

Hitting snooze on hair fall.

FGF5 is a protein that tells your hair when it’s time to stop growing and fall out. Think of it like a timer – when it goes off too soon, it shortens the hair’s growth phase. This can lead to thinner, weaker hair or more shedding.

Managing FGF5 helps keep that timer from going off too early, so your hair has more time to grow thick and strong. Think of our patented tech as the snooze button. 

Learn More SHOP FLOUF FACTOR GROWTH™

FAQ's

The answers to your ‘wait, what?’ moments

What is a hair tonic?

Think of it like a serum for the skin on your scalp. It delivers the patented FGF5 tech straight to the roots where FGF5 lives.



How long will it be until I notice results?

Significant results have been seen on most users of Bouf at 120 days, but you will be able to notice several other changes much sooner. 

These include:  

  • First 30 days (one bottle): Less visible hair fall on your brush, your pillow, or the shower wall.
  • 30 to 60 days (one to two bottles): Smoother and more manageable hair.
  • 90 to 120 days: Visibly increased hair density.  
  • 120+ days: Fine, downy hair appears thicker and stronger.  

Please note these results are based on habitual use, and we recommend continued use to maintain results.

Can I use the Flouf Factor Growth™ Tonic if I dye my hair?

Yes! The whole Bouf range is colour-safe.

Will the Flouf Factor Growth™ Tonic make my hair oily? Or Dry?

Nope! The tonic is a non-greasy formula. You can use it on wet or dry hair and once you massage it in, your hair should look the same and you can style as usual.

Why do I need to apply the Flouf Factor Growth™ Tonic in a ‘T’ shape?

The T shape is the best way to target problem areas of the crown and frontal areas of the scalp. These areas are where hair changes usually occur first. 

Practically, the part of the hair and frontal regions also allow easy access for the pipette that delivers the Bouf tech to the scalp. 

After you have applied it directly to the scalp, you can use your fingers to gently massage and spread the hair tonic across the skin of the scalp.

Is Bouf pregnancy and breastfeeding safe?

The Bouf hair care range is formulated with ingredients that are approved for use in cosmetics. They've been tested for quality and safety, and are widely used in the industry.

Bouf products contain a light, naturally derived fragrance to give them their signature scent. While the exact blend is proprietary (as is standard for fragrance), it may include trace amounts of essential oils or other plant-based ingredients.

These are common in cosmetics and are used at very low levels. But because every pregnancy is different, our testing lab advises against making blanket claims like “pregnancy safe.” This recommendation is made out of an abundance of caution—not because of any known risk. 

We always recommend that those who are pregnant or breastfeeding consult with their healthcare provider before introducing any new topical product, even one designed with postpartum care in mind.

Flouf Factor Growth™ Tonic Reviews

93%would recommend this product
What did our customers say?
Customers say this hair tonic is non-greasy and smells pleasant. Many report seeing new baby hairs and reduced hair fall within weeks of use. Common feedback includes improved thickness and faster growth, particularly for postpartum and age-related thinning. Most find it easy to apply twice daily without making hair oily.
4.8
Rated 4.8 out of 5 stars
Based on 166 reviews
Total 5 star reviews: 142 Total 4 star reviews: 13 Total 3 star reviews: 7 Total 2 star reviews: 2 Total 1 star reviews: 2
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166 reviews
  • Rated 5 out of 5 stars
    1 month ago
    I genuinely cannot stop talking about Boof.

    I genuinely cannot stop talking about Boof.

    It’s only been 30 days, and the difference is already obvious. I’ve noticed so many fewer strands coming out in the shower and in my hairbrush. That alone got my attention fast.

    The biggest change. My hair feels noticeably thicker on the top. Not wishful thinking. I actually took before photos because I assumed I’d be using the money-back guarantee.

    Turns out I won’t be needing it. The product works.

    I’m all in on the supplements and the serum tonic applied to the top of my head. Absolute game changers. Consistent. Easy. No drama.

    I don’t use the shampoo often enough to give a proper review on that, so I’ll stay honest there. But the tonic and supplements. Fully impressed.

    If you’re on the fence, I was too. Now I’m the annoying person telling everyone about it.

    B Profile picture for Bouf
    Bouf
    1 month ago

    Erin, you're absolutely making our day over here! 😭✨

    30 days and already seeing THAT much difference? The fewer strands, the thicker feeling hair - we're literally doing happy dances! And honestly, we love that you took before photos because you were ready to use the guarantee. That's the kind of honest approach we respect 🫶

    The tonic and supplements combo is such a power duo, hearing that they're total game changers for you has our whole team buzzing! Consistent and easy with no drama? That's exactly what we're going for 💛

    Don't worry about being "that annoying person" - we live for people who can't stop talking about their results! Keep spreading the Bouf love ✨

    Thanks for trusting us and being part of the family!

    EH
    Erin H.
    Verified Buyer
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  • Rated 5 out of 5 stars
    1 month ago
    Love!

    Love it. Not oily or greasy. Applies just like water. Starting to notice changes in my tiny baby hairs I’ve been wanting to grow for years!

    KG Profile picture for Katie G.
    Katie G.
    Verified Buyer
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  • Rated 5 out of 5 stars
    2 months ago
    Seems to be working..

    One month into using BOUF and it certainly seems to be working! With post partum hair loss, was losing lots from around my hair line and it was so noticeable.. it’s coming back in thick and fast

    B Profile picture for Bouf
    Bouf
    2 months ago

    Natalie, this is making us SO happy! 🥰✨

    Post-partum hair loss is such a real struggle and seeing your hairline coming back thick and fast after just one month? We're literally doing a happy dance over here! 💃

    Thank you for trusting Bouf during this journey - your hair is getting all the love it deserves 💛

    N
    Natalie
    Verified Reviewer
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  • Rated 5 out of 5 stars
    2 months ago
    BEST PRODUCT EVER

    Could not refer this product enough!!! To my family? Yes. To my friends? Yes. To random people on the internet? YES. After 60 days of using the tonic my receding hair line is not receding anymore. I feel much more confident tying my hair back and not worrying about bald spots showing. This growth serum has worked wonders for my hair and after the first bottle purchase you best believe I bought some for myself and Christmas gifts as well! Genuinely the best thing you could do for your hair. My hair feels thicker and healthier!

    B Profile picture for Bouf
    Bouf
    2 months ago

    Ava, STOP IT, you're literally making us cry happy tears right now! 😭💛

    60 days and your hairline said "not today receding, we're GROWING"?! That confidence boost when tying your hair back is everything - that's the kind of transformation that makes our whole team do victory laps around the office!

    And the fact that you're out here recommending it to family, friends AND random internet strangers? You're basically our unofficial brand ambassador now 😂✨ We love that you stocked up for Christmas gifts too - spreading that Flouf Factor love!

    Thank you for trusting us with your hair journey, Ava. You're absolutely glowing! 🫶

    A
    Ava
    Verified Buyer
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  • Rated 5 out of 5 stars
    2 months ago
    So much growth in 2 months

    Really love how the product doesn’t make your hair greasy or dry. Have had heaps of new growth over the 2 months since starting using it.

    B Profile picture for Bouf
    Bouf
    2 months ago

    OMG WOW 😱😱 We’re lowkey scared your hair might start applying for its own zip code soon 😭.

    Can we share them on our socials? This is the kind of glow-up everyone needs to see!

    L
    Lauren
    Verified Buyer
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  • Rated 5 out of 5 stars
    4 months ago
    I have a hairline again

    I started using the growth tonic at about 11 months postpartum because my hairline was receding and I was getting clumps each time I brushed or washed… I 100% had results just 10 days later but it’s been about 4 weeks now and wowza! The photos speak for themselves xx

    B Profile picture for Bouf
    Bouf
    4 months ago

    OMG YESS 😭✨ This made me so happy to read! To see visible change in just 10 days is incredible and your 4 week photos truly speak for themselves. Postpartum shedding is brutal, so I’m over the moon this tonic is helping your hair come back stronger. Keep being gentle with it with scalp massages and low heat, and enjoy the transformation. I can’t wait to see the next update! Thanks so much for sharing, absolute goals xx 💕👏

    HW
    Hayley w.
    Verified Buyer
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  • Rated 5 out of 5 stars
    5 months ago
    Curly girl approved!

    Hey! I just wanted to say your tonic has helped me immensely and I’ve only been using it for 3 weeks. I have been struggling with extreme hair loss for the last 3 years and I never found anything that worked 100%. The doctor put me on prescription shampoo and even then it did not work. I was skeptical trying bouf for the first time as a curly haired girl but I thought at this point what more could I lose. I’m so glad I gave it a go! It’s been amazing being able to wash my hair without the fear of watching all of it going down the drain. 100/10 love ❤️

    M
    Melana
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  • Rated 5 out of 5 stars
    5 months ago
    6 weeks and Wow!

    I have been using the tonic on my front hairline as I used to be self conscious putting my hair back as my hairline would recede on the edges. I have had a massive amount of new hair growth!!

    MB Profile picture for Matilda B.google logo
    Matilda B.
    Verified Buyer
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