Flouf Factor Growth™ Shampoo
Flouf Factor Growth™ Shampoo
Couldn't load pickup availability
DESCRIPTION
DESCRIPTION
STRENGTHENS STRANDS, VISIBLY THICKENS AND SUPPORTS HAIR GROWTH.
A hair growth shampoo that takes care of you as if you were its first born.
It gently cleanses, guards against breakage, and, with the help of Baobab Extract, deeply hydrates, improving strength by 29% and elasticity by 10%. It’s shampoo for hair growth that knows what the day ahead holds and sends you into the world with luscious, strong locks.
Smart enough to know what your hair’s been through and kind enough to make it look like it hasn’t, it's your go-to for thicker, stronger, healthier-looking hair.
Size: 300mL
HOW TO USE
HOW TO USE
Lather a generous amount of our hair growth shampoo into wet hair. Rinse and repeat until clean. For best hair thickening results, pair with Flouf Factor Growth™ Tonic.
You know that we want your life to be easy, so you don't need to use this shampoo more or less often than any other. If you're happy, we're happy.
WHY YOU'LL LOVE OUR HAIR GROWTH SHAMPOO
WHY YOU'LL LOVE OUR HAIR GROWTH SHAMPOO
This is your everyday hair growth shampoo when your strands need a serious reset. Designed to support thicker, fuller-looking hair, it helps reduce shedding, strengthen from root to tip, and boosts hydration – all without weighing you down.
Why settle for less when you can have a full-blown Bouf?
FLOUF FACTOR GROWTH™
FLOUF FACTOR GROWTH™
FGF5 is a protein that tells your hair when it’s time to stop growing and fall out. Think of it like a timer – when it goes off too soon, it shortens the hair’s growth phase. This can lead to thinner, weaker hair or more shedding. Our shampoo for hair growth targets FGF5, helping prevent that timer from going off too early, so your hair has more time to get thick and strong. Think of our FGF5 hair tech as the snooze button on hair fall.
No sulphates, phosphates, silicone or phthalates.
Formulated with 100% natural actives.
Colour safe, keratin safe and extension safe.
Australian-made.
97% of users saw less hair on their brush or left in the shower after 120 days of use⁺
⁺In a 2017 Consumer Usage Study of 79 users over 120 days.
INGREDIENTS
INGREDIENTS
Where the magic happens.
WATER, DISODIUM COCOAMPHODIACETATE, SODIUM METHYL COCOYL TAURATE, COCAMIDOPROPYL BETAINE, ACRYLATES COPOLYMER, POLYQUATERNIUM-7, PANTHENOL, HYDROLYSED WHEAT PROTEIN, HYDROLYSED KERATIN, 3-O-ETHYL ASCORBIC ACID, ROSA MULTIFLORA FRUIT EXTRACT, SANGUISORBA OFFICINALIS EXTRACT, SWERTIA CHIRATA EXTRACT, TOCOPHERYL ACETATE, HYDROLYZED ADANSONIA DIGITATA (BAOBAB) SEED EXTRACT, PUNICA GRANATUM (POMEGRANATE) EXTRACT, DISODIUM EDTA, CANANGA ODORATA (YLANG YLANG) FLOWER OIL, ROSMARINUS OFFICINALIS (ROSEMARY) LEAF OIL, LAVANDULA ANGUSTIFOLIA (LAVENDER) FLOWER OIL, LINUM USITATISSIMUM (LINSEED) OIL, CITRIC ACID, SODIUM CHLORIDE, MICA, CI 77891 (TITANIUM DIOXIDE), FRAGRANCE, PHENOXYETHANOL, POTASSIUM SORBATE, SODIUM BENZOATE, ETHYLHEXYLGLYCERIN, CITRONELLOL, GERANIOL, D-LIMONENE, LINALOOL, ALPHA-PINENE.
Caution: Keep out of reach of children. Should not be used on areas of scalp with broken skin or irritation. Avoid contact with eyes. In case of contact with eyes, rinse immediately with water. For external use only. Discontinue use if irritation occurs.

AFTER 90 DAYS:
-
98%
OF USERS EXPERIENCED NEW HAIR GROWTH*
-
92%
OF USERS EXPERIENCED LESS HAIR FALL*
-
91%
OF USERS EXPERIENCED IMPROVED TEXTURE**
Results worth posting about
-
Before
After
Shop nowResults after 90 days of The Starter Pack
-
Before
After
shop nowResults after 21 days of The Starter Pack
-
Before
After
shop nowResults after 30 days of The Starter Pack
-
Before
After
Shop nowResults after 90 days of the ultimate bouf head bundle
-
Before
After
shop nowResults after 60 days of The Starter Pack
-
Before
After
Shop nowResults after 30 days of the Flouf Factor Growth™ Tonic
-
Before
After
shop nowResults after 120 days of The Starter Pack
-
Before
After
Shop nowResults after 90 days of the Flouf Factor Growth™ Tonic
-
Before
After
shop nowResults after 112 days of The Starter Pack
Flouf Factor Growth™
Hitting snooze on hair fall.
FGF5 is a protein that tells your hair when it’s time to stop growing and fall out. Think of it like a timer – when it goes off too soon, it shortens the hair’s growth phase. This can lead to thinner, weaker hair or more shedding.
Managing FGF5 helps keep that timer from going off too early, so your hair has more time to grow thick and strong. Think of our FGF5 Hair Tech as the snooze button.
Collapsible content
FAQ's
The answers to your ‘wait, what?’ moments
How do I choose the best shampoo for hair growth?
The best hair growth shampoos in Australia do more than just clean – they care! Look for sulfate-free formulas with active ingredients that support a healthy scalp and stronger strands. Steer clear of heavy silicones and harsh detergents that block follicles and dull your shine.
If you want a shampoo that actually walks the walk, Bouf’s Flouf Factor Growth™ Shampoo is your go-to for thicker, stronger, happier hair.
Can I use the Flouf Factor Growth™ Shampoo if I dye my hair?
Yes! The whole Bouf range is colour-safe.
Is there a reason that the Flouf Factor Growth™ Shampoo isn’t very foamy?
That’s because it’s sulfate free, which helps retain your natural oils and lowers the risk of irritation. Sulfate-free shampoos don’t lather as much, but rest assured they're still cleaning your hair – just more gently. It’s also free from phosphates, phthalates, and silicone – sometimes it's what's not inside that counts!
How often do I need to use the Flouf Factor Growth™ Shampoo?
Use as often as you would any shampoo, whether you usually wash your hair every day or once a week. Consistency helps you see results faster, especially when paired with Flouf Factor Growth™ Tonic. It's the hair growth power couple everyone’s rooting for (and loving).
Who is this shampoo for?
This unisex hair growth shampoo is made for anyone noticing their strands could use a little extra strength and volume.
It’s especially popular for women experiencing postpartum or perimenopausal hair thinning, as well as men dealing with shedding, slower growth or overall loss of fullness.
What is FGF5?
FGF5 is a naturally occurring protein in the scalp that plays a role in signalling the end of the hair growth phase. In a typical hair cycle, this is followed by a new growth phase. However, factors such as stress, hormonal changes, nutritional deficiencies, ageing, or genetics may contribute to elevated FGF5 activity, which has been associated with increased shedding and slower regrowth.
Bouf’s formula includes ingredients that have been studied for their potential to inhibit FGF5 activity. By supporting a balanced hair cycle, Bouf helps promote the appearance of healthier, fuller-looking hair over time.
Is Bouf pregnancy and breastfeeding safe?
The Bouf hair care range is formulated with ingredients that are approved for use in cosmetics. They've been tested for quality and safety, and are widely used in the industry.
Bouf products contain a light, naturally derived fragrance to give them their signature scent. While the exact blend is proprietary (as is standard for fragrance), it may include trace amounts of essential oils or other plant-based ingredients.
These are common in cosmetics and are used at very low levels. But because every pregnancy is different, our testing lab advises against making blanket claims like “pregnancy safe.” This recommendation is made out of an abundance of caution—not because of any known risk.
We always recommend that those who are pregnant or breastfeeding consult with their healthcare provider before introducing any new topical product, even one designed with postpartum care in mind.
Does this hair growth shampoo work for both men and women?
Absolutely. It works just as well as a hair growth shampoo for men as it does for women, supporting healthy hair growth cycles across all hair types and lifestyles.
When will I see results?
Everyone’s growth phase is different, but for best results, we recommend using Flouf Factor Growth™ Shampoo consistently for at least 120 days.
Is this suitable for sensitive scalps?
Yes - the formula is free from sulfates, silicones and harsh chemicals, and enriched with Baobab and botanical extracts to calm and hydrate the scalp.
Flouf Factor Growth™ Shampoo Reviews
- Fragrance
- Effectiveness
- Texture
- Hair Feel
- Rated 5 out of 5 stars1 year agoThis stuff WORKS!
3 months of using Flouf factor shampoo and my hair is so thick, long and healthy. So many baby hairs and such nice shine to my hair. A little goes a long way so the product has lasted me ages. Smells really nice, isn’t heavy on your hair and lathers well. Doesn’t leave weird residue or really dry feeling hair like other hair growth shampoos I’ve used. Definitely recommend!
SSamVerified ReviewerFeaturedWas this helpful? - Rated 5 out of 5 starsYesterdayGreat so far
My partner has been using for an about a month now and we are definitely seeing noticeable improvements. Tiny hairs growing along the edge probably close to 5mm already ☺️ Just ordered two more lots of the tonic, he only washes his hair once a week so still have plenty of the shampoo and conditioner left.
PKPhoenix K.Verified BuyerWas this helpful? - Rated 5 out of 5 stars6 days agoBeautiful product
Cant live without this shampoo. I always double shampoo focusing on the roots. It’s made such a difference for my hair
DDaylVerified BuyerWas this helpful? - Rated 5 out of 5 stars1 week agoyes
yes
K“K8 “.Verified BuyerWas this helpful? - Rated 5 out of 5 stars1 week agoA Shampoo That Brought My Hair Back to Life
I've been using the Bouf Shampoo for the past 3 months, and it's made such a noticeable difference to my hair. Before I started using it, my hair felt flat, fragile, and lacked any real life or volume. It also seemed to get oily quickly while the ends stayed dry.
Since switching to this shampoo, my hair feels so much cleaner, healthier, and stronger after every wash. It cleanses really well without stripping my hair, and I've noticed it has much more body and shine. My scalp feels refreshed, and my hair looks fuller and feels stronger from root to tip.
Using the shampoo together with the Bouf Conditioner and Hair Growth Tonic has completely transformed my hair. It's now longer, thicker, and healthier than it has been in a long time. I genuinely look forward to washing my hair, and I wouldn't hesitate to recommend this shampoo to anyone wanting healthier, stronger-looking hair.
MSMarie S.Verified BuyerWas this helpful? - Rated 2 out of 5 stars2 weeks agoBit dissapointed
It doesn't lather very well, so it feels like it doesn't clean my hair properly. During and after washing, my hair felt quite dry and tangled. The pump also broke after only the second use. The only positive for me was the scent—it smells lovely.
BBouf1 week agoThank you for taking the time to share this honest feedback. We're sorry to hear that the Flouf Factor Growth™ Shampoo didn't provide the experience you were hoping for, particularly with the lathering, dryness, and tangling you experienced.
We completely understand how disappointing it must be when a shampoo doesn't feel like it's cleaning properly due to limited lather, and the dryness and tangling during and after washing is definitely not the experience we want any of our customers to have. Different hair types can respond differently to sulfate-free formulations, which sometimes produce less lather but are designed to be gentler on hair.
We're also very sorry to hear that the pump broke after only the second use - that's certainly not the quality standard we aim for with our packaging, please reach out to us so we can solve this.
We're glad to hear that you enjoyed the scent of the shampoo, though we know that doesn't make up for the other issues you experienced. Your detailed feedback about the lathering, hair feel, and pump quality is really valuable to us as it helps us understand how our products and packaging perform for different customers.
Thank you for giving the Flouf Factor Growth™ Shampoo a try and for sharing this feedback with us. Please don't hesitate to reach out if you have any other questions.
Kindest,
Team BoufIIlseWas this helpful? - Rated 5 out of 5 stars2 weeks ago👌🏽 👌🏽
Really enjoying our Bouf products - a little bit goes a long way. The feel is delish after a shower & I can see results starting to work its magic!
DCDenise C.Verified BuyerWas this helpful? - Rated 5 out of 5 stars3 weeks ago5 Stars
It works great my hair is fuller and and no more old spots
PPrudanceWas this helpful? - Rated 4 out of 5 stars1 month agoGreat product, terrible packaging!
I really love the fragrance of the shampoo and conditioner, and they are making a noticeable difference to the thickness of my hair.
Unfortunately, the pumps on the bottles are terrible!! Really difficult to dispense product and I have had two pumps that have completely broken. Potentially better packaging would be squeeze bottles due to the thickness of product :)
BBouf1 month agoHi Ruth, thank you so much for your review and for sharing your honest feedback about the Flouf Factor Growth™ Shampoo!
We're absolutely thrilled to hear that you're loving the fragrance and noticing such positive results with the thickness of your hair - that's exactly what we love to hear and what matters most to us!
However, we completely understand your frustration with the pump dispensers. That's definitely not the experience we want our customers to have, especially when you're enjoying the product itself so much. Your feedback about the pumps being difficult to use with the product's consistency is really valuable to us, and your suggestion about squeeze bottles is something we'll definitely take into consideration for future packaging improvements.
Thank you for persisting with the products despite the packaging issues, and we're so glad you're seeing those great results with your hair thickness!
RRuthVerified ReviewerWas this helpful? - Rated 5 out of 5 stars1 month ago5 Stars
Great products and are helping
DDavidWas this helpful? - Rated 5 out of 5 stars1 month agoHair is thicker and healthier
Even after having highlights, my hair is going strong 🤩
BBouf1 month agoSandra, this is making our day!
We're so glad the Flouf Factor Growth™ Shampoo is keeping your hair thick and healthy even after highlights - that takes such a good formula to protect your hair through chemical processing and we're so honoured you chose Bouf to help maintain that gorgeous strength! The fact that your hair is going strong despite the highlights has our whole team doing victory dances over here! 💛
We totally get how nerve-wracking it can be to worry about hair health after colouring treatments, but hearing that your hair is actually thriving and getting thicker is literally why we do what we do! We put so much thought into creating a shampoo that nourishes and strengthens while still being gentle enough for processed hair!
The fact that you're seeing such amazing thickness and health improvements is everything to us! Your hair journey sounds absolutely incredible!
Welcome to the Bouf family Sandra and thanks for trusting us with your hair journey 🫶✨
SHSandra H.Verified BuyerWas this helpful? - Rated 5 out of 5 stars2 months agoMy Hairdresser said my hair as never been this healthy
I have such thin fine hair and this has made such a difference that even my hairdresser couldn’t believe it.
THTaylor H.Verified BuyerWas this helpful?